Luke Donald hit the first ball at Mizuno’s new Tour Performance Studio at Bearwood Lakes – on Monday 21st May 2018. The state of the art studio will be a welcome base for Mizuno’s growing stable of elite amateurs and professionals across Europe.
Joined by fellow Mizuno staff players Oliver Fisher and Marcus Fraser, former world #1 Luke Donald was first to check over the facility. Members from Bearwood Lakes GC looked on as Donald with a tentative wedge (due to a recent back injury), and then Fraser christened the studio – with an impressive drive that used up most of the recently extended range.
The studio will be critical for Mizuno to conduct full fitting sessions with each of its professionals and elite amateurs in the offseason. Mizuno’s European Tour workshop will also be on site so clubs can be built immediately. Alex Thorne, Tour Operations Manager, was delighted with the impressive new facility.
“We’ve experienced such a surge in usage from professionals in the last 18 months, that a permanent home has become an absolute priority. The mobile workshop has a different role at tournaments – regripping, checking lofts and lies, but a lot of the real work happens in the offseason when we can’t get the workshop to all of our players. It’s a much better time to work right through the bag from driver to lob wedge – and getting distance gaps nailed down can be a days work. So to have this amazing facility available is an incredible opportunity for both the players and us.”
The studio was unveiled alongside Bearwood Lakes newly extended driving range – the home for one of Mizuno’s Performance Centres, open to the public.